Client: Del Monte
Project: Whiskey Hollow Brand Launch
Overview: I worked with our Content Team to create the "Spiked with Flavor" campaign. I developed the visual concepts and designed all key elements for the campaign. The tactics included a shelf blade for POS, digital ads, a Walmart.com landing page, a billboard and a Memphis in May tasting activation. I also art directed a brand lifestyle photoshoot, worked closely with the Social Team on their visuals and created a booklet to be included with influencer kits.
Whiskey Hollow Shelf Blade – Del Monte
Whiskey Hollow Billboard – Del Monte
Whiskey Hollow Banner Ads and Walmart.com Landing Page – Del Monte
Whiskey Hollow Influencer Booklet – Del Monte
Whiskey Hollow Influencer Booklet – Del Monte
Whiskey Hollow Photo Shoot Art Direction – Del Monte