Client: SourceGas
Project: Switch and Save Campaign
Overview: I worked with our Content Team to create the Switch and Save campaign. I developed the visual concepts and designed or oversaw the design of all collateral for the campaign. The tactics included a wide range of traditional and digital implementations, including out of home, cinema ads, newspaper and magazine placements, digital ads and Facebook marketing. We chose to focus on the key differentiator, the savings over propane (especially for farmers and in rural areas) and electric with a side by side comparison approach.
*SourceGas is now Black Hills Energy.
Billboard in Wyoming – SourceGas
Cinema Ad in Arkansas – SourceGas
Nebraska Farmer Magazine Ad – SourceGas
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Additional Ads – Save the Bills Concept – SourceGas