Client: Proctor and Gamble/Old Spice
Project: Lumbersexual Influencer Kit
Involvement: I collaborated with team on the design for an influencer kit for the launch of the Old Spice Fresher Collection. We leveraged National Flannel Day and the Lumbersexual trend to create a kit filled with gear including Old Spice products to help Lumbersexuals be the "awesomest." Specifically, I worked worked with my team to design a guide to accompany the gear.
Old Spice Lumbersexual Influencer Kits — P&G
Old Spice Lumbersexual Influencer Kit Booklet — P&G
Client: Proctor and Gamble/Old Spice
Project: Greg Bohannan Manny Campaign
Involvement: I built a look and feel for Old Spice's sponsorship of Professional Angler Greg Bohannan through the development of a Mascot character, "Manny," for their "Man-up with Manny" campaign. The character was used in a photo backdrop, yard signs, games, t-shirts and instructional videos.
Old Spice "Manny" Character Design & Collateral – P&G
Old Spice "Manny" T-shirt and Spinner Game – P&G