Client: Del Monte
Project: Brand Guidelines – Regional Brands
Overview: Mitchell was tasked with bringing new life to some smaller brands that Del Monte had recently acquired. I worked along with my team and our Content Team to help craft brand guidelines where previously only a logo and can label existed. Together, we developed messaging around everything from the brand story and brand positioning to brand color pallet and photography usage guidelines. These brand guidelines drove our additional efforts in a recipe photoshoot, the creation of websites for each of the brands and social media marketing support. Below are a few sample brand guidelines pages from two of the brands we worked with.
Client: Del Monte
Project: Regional Brands Recipe Photo Shoot
Involvement: I art directed a recipe photo shoot for a few Del Monte regional brands. I oversaw the week-long photo shoot, working with a team of photographers, food stylists and the client and provided set solutions and prop styling direction. After the shoot, I edited the chosen photos—providing detailed retouches and overall photo improvements. Here is a sampling of photos from the shoot.
